Senior Head of Integrated Marketing

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Senior Head of Integrated Marketing
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Senior Head of Integrated Marketing
Verizon
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Details
Posted:
22-Feb-22
Location:
New York, New York
Salary:
Open
Internal Number:
593038-1B
When you join Verizon
Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect across the globe. We’re a diverse network of people driven by our shared ambition to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward – and you can too. Dream it. Build it. Do it here.
What you’ll be doing...
Visible & You
Named one of Fast Company’s Most Innovative Companies and Best Telecom Brand in Adweek’s Challenger Brand Awards, Visible is on a mission to reimagine what wireless should be: simple, accessible, and inclusive. Visible is the first all-digital wireless carrier in the US, which means we have no stores, no call centers, and no paper bills, allowing us to pass our savings to our members. We have built our member experience around communities and challenging the traditional family plan model in the industry - and we’re having a lot of fun doing it.
Visible is a division of Verizon, but operates uniquely inside the larger entity, taking all the best elements of startup scrappiness - disruption, innovation, and culture - while leveraging the assets and benefits of the larger corporation’s backing. No single day feels the same at Visible. If you’re someone who’d thrive in this entrepreneurial environment and embraces the challenge of delivering the best experience to our members in the simplest ways (knowing that simple requires a lot of work behind-the-scenes), check us out at ****We are Visible.
In this hybrid role, you'll work from home with occasional in-person training and meetings. We are hiring in the following locations : Irvine CA or New York City
We are hiring a superstar Head of Integrated Marketing
, to develop the strategy and oversee the execution of marketing campaigns that create awareness, generate leads, and drive conversions. The ideal candidate is a data focused marketer, with a keen eye on details, and someone who can synthesize and leverage consumer, market, and performance data, to develop remarkable marketing campaigns.
In this role, you will manage a team of marketing and media managers, and oversee the end to end tactics for our marketing approach. Furthermore, you will identify and/or design themes and opportunities that enable Visible to breakthrough and capture prospect consumers.
This is a high profile role that brings measurable value to the success of our business. Additionally,it is a great fit for an energetic self-starter who enjoys driving marketing impact and operational efficiency through building world class campaigns, and developing scalable processes.
What we’re looking for...
You’ll need to have:
Bachelor’s degree or four or more years of work experience.
Six or more years of relevant work experience.
In short, the three critical elements of this role are as follows:
Lead generation: Demand Capture: Retention
Develop marketing strategies and tactics that gain the interest of potential members, nurture high-fit prospects into consumers, and retain those members for the long-term.
Discover and create data centric opportunities that allow us to make more effective and efficient decisions for the ways in which we drive acquisitions through marketing channels.
Develop strategies that nurture consumer relationships, drive continuous brand trust, and retain consumers.
Even better if you have:
Must be a big picture thinker.
7-10 years of experience in B2C marketing, and previous experience managing a team.
Experience in managing agency relationships, and developing high impact strategic campaigns and channel strategy is a must.
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion
page to learn more.
COVID-19 Vaccination Requirement
Verizon requires new hires to be fully vaccinated against COVID-19. Verizon provides reasonable accommodations consistent with legal requirements (e.g., for medical, religious, or state law recognized reasons).

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